Atlanta’s trap super group Migos are having a great 2017 start. Earlier in the year, the trio’s single “Bad and Boujee” went super viral and Donald Glover gave them a shout out during the Golden Globe Awards for actors. Now, they have another two notches under the belt, making their appearance value continue to soar.
What’s went down?
First, the single “Bad and Boujee” is officially platinum. As of January 23rd, 2017 the track sold over 1 million units according to the RIAA. This is Migos first time selling the revered 7 figures of one song. “Fight Night” and “Versace” both went gold in 2015, but now the group is officially at a popular mainstream music status with their latest feat.
Much of the single’s success comes from the Donald Glover shout out. Streaming increased by over 200% overnight as a totally clueless ‘White America’ audience began searching for who the “amigos” or “Migos” were on google and music sites.
The 2nd feat for Quavo, Offset, and TakeOff is for the trio’s new “Culture” album. According to Hits Daily Double, the 13 track album will likely debut surprising high on the Billboard album charts. By sales trends currently “Culture” will chart at #2 but has the potential to rise to #1 if strong streaming counts continue. Only country music singer Brantley Gilbert has comparable numbers.
It’s expected the official Migos “Culture” album will sell between 50,000 to 60,000 album equivalent units. In 2017 chart standards, 1500 streams counts as one album sale. Also, 10 single sales count as one album purchase as well. Video streams are not included by most accounts.
Official count for the “Culture” album will be released shortly.