From the fashion runway and on to automobiles. It looks like Harlem rap star and style icon to the culture, A$AP Rocky is moving up in the entrepreneurial world. The “Pesos” rapper has a deal with luxury car company Mercedes Benz now. Today the automotive giant released the new commercial “Grow Up: Get A Job” starring the young legend, A$AP Rocky.
What’s the tv ad about?
This commercial is a 2 minutes, 25 seconds video which teh ASAP boss reflect on his life and why he raps. The commercial shows his gritty reality as a child where he learned to rap from his bigger brother’s playing beats on the table. It also shows that he lost that same brother to gun violence. Apparently the rapper whose real name is Rakim, lost his brother to gun violence, killed in the streets.
Roc said he lost the feeling of Hip Hop when he lost his brother but gained it back, realizing he did not want that same path.
A deep, cinematic commercial which is almost a short-film, wraps a large chunk of Rocky’s life in a few minutes.
Watch the official Mercedez Benz “Get A Job” commercial here on Popular Hip Hop, scroll up.